SEO For Migrations

At No Bad Days Digital, we love helping brands ensure that their new website experiences are a success. We are experienced with enterprise, global site migrations and site consolidations. We help make replatforming, redesigning, or rebranding your company a breeze with our trusted processes to mitigate risks and accelerate your performance.

Migration Strategy

Our SEO migration strategy helps you to plan for a site migration with SEO in mind. We have steps laid out for your pre-migration planning that includes a structured baseline to establish the most crucial content for rankings performance and conversions overall. We help plan out a navigational experience and taxonomy to reinforce the right topics that will meet your user needs and accelerate growth. We map out critical requirements for your development teams, review your design templates for SEO opportunities, and map out redirects for implementation. We review your site in the staging environment and create a prioritized list of any bugs to address; broken out by importance. We can even help implement for you, too! Upon launch, we have an immediate SEO QA launch checklist including updating your site or sites with the search engines to expedite the reindexation process. Our post-migration SEO includes a 2 week and 1 month performance review with QA to establish and additional outstanding bugs or enhancements for the team to plan in future development cycles.

Site Replatforming

Are you ready to replatform your website from one CMS to another? Are you wondering how you’ll optimize your site as a single-page-application (SPA) or how your Adobe Experience Manager might be different from your WordPress site? At No Bad Days Digital, we’re experienced across multiple site platforms and can help you anticipate the new needs and requirements you’ll experience as you migrate your site into a new environment. We’ve worked with everything from custom-built-sites powered by a database to Hubspot and Shopify. We also have experience helping companies create a matrix of requirements for their needs and compare different technologies and platforms to assess the right selection for their organization.

Post Migration Analysis and Performance Plan

We create a post migration analysis and performance plan specific to your needs so once the migration is complete we can monitor your new site and make any necessary adjustments to maximize performance. We review your analytics data, search console data and rankings performance to understand how your site was affected by redesigns. We’ve helped companies reclaim the traffic that they lost after a migration gone wrong by determining the content that was most impactful to the site performance losses. If your migration didn’t go as-expected, contact us today for a plan to get your Organic traffic back on track.

New Site Navigation Strategy

We analyze your current navigation structure and ranking keywords and help you develop a new information architecture that is SEO focused for your new site. Our process is one-of-a-kind and helps you balance out the needs of UX, common industry naming conventions, and SEO so that you can get a navigation that is both informative and streamlined. Our site navigation strategies leverage data to help make decisions that will prioritize user-experience and balance stakeholder needs.

Multi-Site Consolidations

Whether you have acquired new businesses, have multiple properties that you want to simplify, or you are merging business units that previously functioned as separate entities; our multi-site consolidation expertise can help you plan for success. We’ve helped businesses protect their rankings when combining multiple properties. We’ve been through many mergers and acquisitions and have first hand-experience and strategic consulting experience that has taught us how to navigate in these situations. We can help assess the strengths and weaknesses of each property along with the future business goals to help you create short and long-term plans for your organization.

Migration Strategy

Ensuring a smooth and effective migration with minimal disruptions.

Site Replatforming

Moving your website to a new platform while preserving SEO and functionality.

Post Migration Analysis

Analyzing performance metrics to refine and optimize after migration.

Performance Plan

Enhancing site performance for better user experience and search rankings.

New Site Navigation Strategy

Designing intuitive navigation to improve accessibility and search visibility.