What is universal search engine optimization?

The term universal search, also known as “blended search,” refers to search engines implementing results from areas like news, maps, images, and video.

Videos

People are much more likely to remember information if it’s presented in visual form. Search engines like Google and Bing provide a variety of links on their results page. Videos are published and can be great for search engine optimization to get them to appear in organic and featured at the top of SERPs. This can improve your click-through rate and conversions with search engines. Build recognition for your brand and help your content appear higher in organic SERPs. We can help you make sure your videos are in the correct format and optimize the different SEO associated elements that come with them.

Local Optimization Audits and Strategy

Local SEO audits are a way to find opportunities to rank high in Google’s search results. When we conduct an audit we’re able to understand the strengths and weaknesses of your competitors and take steps to help you capitalize on those weaknesses as well as your own strengths.

Image Optimization

Image optimization helps improve page load speed, boosts websites’ SEO ranking, and improves user experience. If your website takes more than 3 seconds to load, users are more likely to abandon it. Your page load speed also increases the return rate, capable of boosting your conversion and revenue numbers. With our expertise and techniques for image optimization, we can help establish best practices for your specific dev processes and help identify the top opportunities across an entire domain instead of trying to play whack-a-mole on a page-by-page basis.

PR Integration

We work with your PR teams and blog strategy to maximize the opportunities to appear in Google News, as a Google News Result in standard web results, or as a Google Discover asset. We help identify the keywords that will bring you the best opportunities for visibility. We train PR teams on how to leverage keyword insights and trending topics to stand out from the crowd and ensure that key themes are included in your content strategy.

Enhance video content visibility with strategic metadata, transcriptions, and structured data.

Improve local search rankings with comprehensive audits and geo-targeted SEO strategies.

Boost image discoverability with optimized alt text, file names, and structured image data.

Align SEO with PR efforts to maximize brand visibility and authority in search results.